"I felt comfortable because you proposed credible solutions and were locally based. At the time I would have considered buying direct, depending on the cost implication. That, however, would have been because I had no experience of the additional value that could be added by a local specialist. You listened to my exact requirements and responded in such a way that demonstrated that you had understood and the training was customised likewise. Other Strengths include: Speed of response, making sure each question receives the best possible answer, and a culture of simple, effectively administered, professionalism."